• There is no minimal investing, so it is good for small businesses as they have a limited budget. The risk here is less as compared to the other options of advertising.
  • In Google Adwords, we pay only once we get the outcome. With the help of “pay-per-click” advertising, we are paying each time when somebody clicks on our ad.
  • Google Ads come up in front of the potential customer at the exact time when the customer is deciding to buy.
  • Video content gives us nearly 100% growth each year. YouTube advertising is managed by the Google AdWords.

This is a very critical question in SEM interview questions and answers.

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