Search Engine Marketing Interview Questions and Answers

Last updated on Mar 15, 2022
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SEM Interview Questions

Most Frequently Asked Search Engine Marketing Interview Questions

Here in this article, we will be listing frequently asked Search Engine Marketing Interview Questions and Answers with the belief that they will be helpful for you to gain higher marks. Also, to let you know that this article has been written under the guidance of industry professionals and covered all the current competencies.

Q1. What do you understand by Google AdWords?

Google AdWords which is an online advertising service was developed by Google to support the marketers to straightaway reach their targeted customer by running their ads online. Google ads are of 4 types which are Display ads, Video ads, search ads, and app ads

Q2. What is the benefit of Google AdWords (PPC)?
Some of the benefits of the Google Adwords (PPC) are:-
  • PPC assist marketers in achieving a large number of business & marketing goals. PPC is a potent tool for orienting the website traffic drivers to an end-goals.
  • PPC is easy to track and measure. We can see high-level performance data including impressions, conversions which are based on the defined business goals and clicks.
Q3. Why are we using Google Adwords for marketing?
  • There is no minimal investing, so it is good for small businesses as they have a limited budget. The risk here is less as compared to the other options of advertising.
  • In Google Adwords, we pay only once we get the outcome. With the help of “pay-per-click” advertising, we are paying each time when somebody clicks on our ad.
  • Google Ads come up in front of the potential customer at the exact time when the customer is deciding to buy.
  • Video content gives us nearly 100% growth each year. YouTube advertising is managed by the Google AdWords.

This is a very critical question in SEM interview questions and answers.

Q4. What do you understand by Ad rank?

Ad rank is actually the position which the ad occupies on a SERP ( search engine results page). The location of the ad in SERP is directly proportional to the keyword’s place in the ad. The more relevant the keywords, ad text & the landing pages are, the higher will be the Quality Score and ad ranking

Q5. How Ad Rank impact on Cost per Click?

Ad rank plays a vital role in deciding the real cost-per-click that the competitors of any business pay when somebody clicks on their ads.

CPC charged by Google= TheAdrankofthepersonbelowourad/Ourqualityscore  + 0.01$

The cost-per-click we get charged by the Google when somebody clicks on our ad has to do a lot with what some other people were inclined to pay for the click and their Quality Score, divided by our Quality Score, plus 0.01$

Q6. What should be quality score in Google AdWords?
Quality score has 3 main components:-
  • Expected CTR
  • Ad Relevance:-Keyword to ad relevance and Keyword to user search query relevance.
  • Landing page relevance.

Each of these Quality score components is given a rating like Above Average, Average, Below Average. The quality score in Google AdWords should be 7 or above. Before doing any changes in the quality score, it is important to have some clicks on the website. Keywords’ quality scores range from 1-10 where 1 is poor performance of the user and 10 is fast operating ad and landing page.

This is one of the most asked Search Engine Marketing interview questions

Q7. Tell us few names of Google AdWords Ad Extensions?
  • Sitelink extensions
  • Location extensions
  • Call extensions
  • App extensions
  • Review extensions
  • Callout extensions
  • Structured snippet extensions
  • Price extensions
  • Automated extensions report
  • Image extensions
  • Previous visits
  • Dynamic sitelink extensions
  • Dynamic structured snippets
Q8. What do you understand Conversion Optimizer in Google AdWords?
The Google AdWords Conversion Optimizer is located in the Google Adwords Account. It controls keyword-level bids, and it promises to deliver maximum conversions at or below the cost-per-conversion we define.
Q9. How do you improve Google conversion rate?
  • Track the success with the help of Google Ads conversion tracking tool
  • Use particular keywords for getting better conversion rates
  • Use negative keywords in order to refine the traffic
  • Use the search terms report in order to reach the target customers
  • Include the prices in the ad to attract the potential buyers

Point to be noted: Go through this Q&A very thoroughly as this is one of the essential Search Engine Marketing interview questions.

Q10. What is the limit of characters in Google Ads?
Here is the limit of characters in Google Ads:-
Character Limit in Search Ads:-
  • Headline 1: 30 Characters
  • Headline 2: 30 Characters
  • Headline 3: 30 Characters
  • Description 1: 90 Characters
  • Explanation 2: 90 Characters
  • Path 1: 15 Characters
  • Path 2: 15 Characters
Character Limit in Responsive Search Ad (beta)
  • Headline: 30 Characters
  • Description: 90 Characters
  • Path 1: 15 Characters
  • Path 2: 15 Characters
Character Limit in Display Responsive Ads
  • Short Headline: 25 Characters
  • Long Headline: 90 Characters
  • Description: 90 Characters
  • Business Name: 25 Characters
Reviewed and verified by Aakanksha Kekan
Aakanksha Kekan

A seasoned digital marketing professional with experience in planning and executing 360 degree digital strategies for organizations in the travel & hospitality, construction, education, scientific com...