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SEM Interview Questions

What is Search Engine Marketing or Paid Search Marketing?

SEM (Search Engine Marketing) is the way to obtain traffic on your website by purchasing ads on the search engines like Google, Bing etc. SEM basically includes both search engine optimization (SEO) and paid advertising (PPC). But primarily it refer paid advertising most. Find below most common terms used in SEM.

  • PPC - pay-per-click
  • CPC - cost per click
  • CPM - cost per impressions
  • Paid search ads
  • Paid search advertising

If we talk about search ads? There ads are mostly sold on the basis of CPC, PPC but if we talk about other advertising ads which are sold by on the basis of CPM basis. You have seen that Google paid search results, these ads are running through PPC, apart from Google there are lots of content based ads displayed on the internet. These all ads are related to CPM basis.

SEM Marketing for Beginners

If you are beginners, I will suggest Google AdWords to you which is most popular platform used by search marketers these days. I would also suggest Bing Ads which is also used by after Google. Beyond that there are lots of tools or platform where you can learn SEM marketing techniques as fresher or beginner. Each SEM tools have their own PDF and tutorials but I will suggest you to Google Insider’s Guide for AdWords for beginner.

Search Engine Marketing Interview Questions and answers

Looking for a new job? Do not miss to read our Search Engine Marketing Interview Questions and answers. Whether you are a fresher or an experienced, these questions and answers that can help you to crack your interview.

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