If I see a drop in my average position, then I will look at what actually went wrong. I will perform some checks which are as follows:-
  • Data Accuracy
  • Penalty
  • Google algorithm updates
  • Major site changes
  • Links missing
  • Competitors
  • SEM traffic dismantle SEO's
  • Mobile-First Indexing
  • A change in the SERP

This is a very critical question in SEM interview questions.

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