What Metrics will you use to track Social Media marketing ROI?
Lead Generation, Engagement and Conversions are the most tracking measurement during a social media marketing campaign. There are lots of tools to measure this parameter, but Google Analytics is the best tool to weigh all these metrics. If your engagement is proper, but conversions are not then you should follow other procedures because ROI is more important as compared to your involvement.
BY Best Interview Question ON 21 Jan 2019