SMM Interview Questions and Answers

Last updated on Mar 15, 2022
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SMM Interview Questions

Most Frequently Asked SMM Interview Questions

Here in this article, we will be listing frequently asked SMM Interview Questions and Answers with the belief that they will be helpful for you to gain higher marks. Also, to let you know that this article has been written under the guidance of industry professionals and covered all the current competencies.

Q1. What is Social Media Marketing (SMO)?

By sharing your content, images, and post over the internet through Facebook, Twitter, LinkedIn, and Yelp to drive traffic on the website are known as social media marketing.

Q2. Top Social Media Marketing Websites Names?

There are lots of social media sites in the market, but if we talk about top most social media marketing websites name, then we can say that Google+, YouTube, Instagram, Facebook, Twitter, Pinterest, and Yelp.

Q3. How do You Stay Updated Latest Social Media Marketing Trends?

As you know, there are lots of social enthusiasts, to make yourself updated you should follow the latest influencers blogs or profiles so that you can be updated what’s going on in the current market.

Q4. What Metrics will you use to track Social Media marketing ROI?

Lead Generation, Engagement and Conversions are the most tracking measurement during a social media marketing campaign. There are lots of tools to measure this parameter, but Google Analytics is the best tool to weigh all these metrics. If your engagement is proper, but conversions are not then you should follow other procedures because ROI is more important as compared to your involvement.

Q5. What Main Points You will observe as Social Media Marketing Manager?

Every morning or day as a social media marketing manager, I have to be updated first by checking the latest content shares; comments, engagements, and notifications. These are the main points should be focused during social media marketing.

Q6. What should Social Media Tracking Tools be used?

There are lots of social media tracking tools in the market. But I will suggest Buffer, Sprout Social, MeetEdgar, and HootSuite which are best tools now a day in the market. Be prepared yourself the depth knowledge about these tools functionality during social media marketing interview.

Q7. Should we be on Every Social Platform?
This is the most important question because you should have to understand first your business nature and should focus on related social media platform. For example, if you have video websites, then you should create and follow YouTube and its associated influencers.
Q8. Tell Me Which Social Media Channel Should We use for Our Business?

Before social media marketing interview, you must read their business and website so that you can understand their business. During the interview, you can explain their social media business plan very well. This is also the most important question most of the company asked.

Q9. List of top 10 Social Media Marketing Tracking Tools?

There are lots of social media marketing tracking tools in the market, but I would like to prefer below top 10 social media tracking tools.

  • Buffer
  • Sprout Social
  • MeetEdgar
  • Hootsuite
  • SocialOomph
  • BuzzSumo
  • Feedly
  • Oktopost
  • Tagboard
Q10. What Tools you should use for Posting, Tracking, and Measuring?

This is also an important question, try to should be aware of what are the measuring tools they use because every device has a different parameter for tracking, measuring and posting. If you do not have any ideas about that tool, do not give them the wrong answers. Just say I will analyze first and let you know because I did work on the different tool.

Reviewed and verified by Aakanksha Kekan
Aakanksha Kekan

A seasoned digital marketing professional with experience in planning and executing 360 degree digital strategies for organizations in the travel & hospitality, construction, education, scientific com...