What is the limit of characters in Google Ads?

Here is the limit of characters in Google Ads:-

Character Limit in Search Ads:-

• Headline 1: 30 Characters
• Headline 2: 30 Characters
• Headline 3: 30 Characters
• Description 1: 90 Characters
• Explanation 2: 90 Characters
• Path 1: 15 Characters
• Path 2: 15 Characters

Character Limit in Responsive Search Ad (beta)

• Headline: 30 Characters
• Description: 90 Characters
• Path 1: 15 Characters
• Path 2: 15 Characters

Character Limit in Display Responsive Ads

• Short Headline: 25 Characters
• Long Headline: 90 Characters
• Description: 90 Characters
• Business Name: 25 Characters