Here is the limit of characters in Google Ads:-
Character Limit in Search Ads:-
  • Headline 1: 30 Characters
  • Headline 2: 30 Characters
  • Headline 3: 30 Characters
  • Description 1: 90 Characters
  • Explanation 2: 90 Characters
  • Path 1: 15 Characters
  • Path 2: 15 Characters
Character Limit in Responsive Search Ad (beta)
  • Headline: 30 Characters
  • Description: 90 Characters
  • Path 1: 15 Characters
  • Path 2: 15 Characters
Character Limit in Display Responsive Ads
  • Short Headline: 25 Characters
  • Long Headline: 90 Characters
  • Description: 90 Characters
  • Business Name: 25 Characters

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