What is an ad group in Google AdWords?

In Google AdWords, an Ad group is particularly the set of adoptions that operate under a specific set of keywords. Ad groups are basically used to keep the Google Ads organized. It can be considered as a huge vessel of keywords, advertisements and landing pages. If any marketer prepares AdWord Campaigns which are properly constructed, then they are rewarded by Google itself. It has always been advised to organize the keyword according to themes which gives a better structure to the account.