CTR stands for Click-Through Rate. Click-Through Rate is the best and the easiest way to make a comparison of the performance on different ad campaigns. The formula for CTR is

CTR=TotalMeasuredClcks/TotalmeasuredAdimpressions x 100
  • Total Measured Clicks:- Total clicks on an ad
  • Total Measured Ad impressions:- Total number of times when an ad was loaded on a page

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