How do you decide which keywords are good for your business?
I decide the keywords based on the following points:-
- The owner must think like a customer while creating a keyword list
- Select particular keywords to target particular customers
- Select generic keywords also to reach to more people
- Group the related keywords into ad groups
- Pick the right number of keywords
- Pick the precise number of keywords
- Choose those keywords which relate to the websites or apps which customers generally see
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