I decide the keywords based on the following points:-
  • The owner must think like a customer while creating a keyword list
  • Select particular keywords to target particular customers
  • Select generic keywords also to reach to more people
  • Group the related keywords into ad groups
  • Pick the right number of keywords
  • Pick the precise number of keywords
  • Choose those keywords which relate to the websites or apps which customers generally see
BY Best Interview Question ON 11 Apr 2019