Google auction is actually a process which occurs with each and every google search to choose which ads will come for a particular search and in which order they will display on the google page.

How does it work?
  • When somebody searches anything, then the Google Ads system look out for all the ads whose keywords match the term asked.
  • Now from those selected ads, the Google Ads system discard the ads which are not eligible such as the ads which target any other country or the ads which are rejected because of the policy violation.
  • Then out of the remaining ads, only those ads are selected who have a high Ad Rank.
BY Best Interview Question ON 11 Apr 2019