HTML5 has introduced a way to let designers take charge of the web page area that is visible to the users through tags. The tag tells information related to an HTML document. Some of the examples are Link, Style, and Title. With meta tag, we can add meta ketwords, meta description and meta title that helps for SEO Purposes.

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Metadata is data (information) about data. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. Metadata will not be displayed on the page, but is machine parsable. Metadata is used by browsers (how to display content or reload page), search engines (keywords), and other web services.