Customer Data Platform

CDP stands for customer data platform and is designed for marketing. A customer data platform (CDP) is a software system that collects and centralizes customer data to build customer profiles.

Types of CDPs

  • Data CDPs
  • Analytics CDPs
  • Campaign CDPs
  • Delivery CDPs

Business benefits of (CDP)

  • Unlocking Al-powered personalization
  • Driving revenue
  • Increasing operational efficiency
  • Eliminating data silos
  • Improving customer lifetime value
  • Ensuring data protection and privacy

A customer data platform (CDP) collects more types of data ( behavioral and transactional, structured and unstructured) and provides value throughout the customer lifecycle, not just one stage.

Capabilities of CDP

  • Building customer trust
  • Unifying data silos
  • Creating a complete customer profile
  • Supporting marketing campaigns

Types of data collected by a CDP

  • Personal data
  • Behavioral data
  • Engagement data
  • Attitudinal data

A customer data platform (CDP) is software that unifies customer data - from multiple sources to build a complete view of each customer.CDPs let you share updates and forward data based on attributes, ensuring your business can enforce regulatory standards. The customer data platform continues to ingest new data from various sources, including an up-to-date history of customer interactions. CDP is a framework used to categorize companies by the most relevant sectors.

BY Best Interview Question ON 17 Nov 2022

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