Google Adwords Interview Questions and Answers

Last updated on Mar 10, 2022
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Google Adwords Interview Questions

Digital Marketing has always been one of the key components in a company’s growth and development. This is one of the most emerging careers in the field of technology, as well as marketing and students from both the courses, can opt for it as their career path. Google AdWords has helped in the same by providing an opportunity to marketers in the field of SEM.

Google AdWords Interview Questions has always been a puzzle to aspirants which is considered tough to crack and answer. But with proper dedication and depth of knowledge, one can excel his/her career in the same. Here are a few Google AdWords Interview Questions and answers which can help the enthusiasts to prosper their career in the same.

Most Frequently Asked Google Adwords Interview Questions

Here in this article, we will be listing frequently asked Google Adwords Interview Questions and Answers with the belief that they will be helpful for you to gain higher marks. Also, to let you know that this article has been written under the guidance of industry professionals and covered all the current competencies.

Q11. How can conversion rates be improved?

Conversion rates can be improved with the help of creating ads that can match with keywords in a relevant and proper way. These can also be improved by creating tightly themed ad groups that can focus on targeting users to the campaigns which will eventually improve the conversions.

Q12. Explain Google Ad Extensions.

Google Ad Extensions are the add ons in Google AdWords which help in expanding the ads with additional information. This gives people more chances to choose the ad providers’ business or organization. Google Ad Extensions work in increasing the ad's click-through rate by a significant percentage. They can include any of the things such as the call buttons, location information, links to specific parts of the website, additional text information, location extensions, social annotations, seller ratings, mobile app extensions, offer ads, communication ad, review extension, Image and drop-down navigation ad extension and much more.

Q13. What do you mean by brand modifier in Google AdWords? How can one denote a broad match modifier?

A brand modifier is a tool that helps the advertisement provider to create keywords that can have more reach to the target audience as compared to the phrase match. Including modified broad match keywords into the advertisement campaign can help marketers to make it relatively easier to get more and more clicks and conversions at a minimal ROI.

Broad match modifier can be denoted with the help of putting a plus sign in front of one or more than one word in broad match keywords. The words which contain a ‘+’ sign are mandatory to be there in the user search query to give the ads a boost.

Q14. What are the factors that affect landing page quality?

There are so many factors that affect the landing page quality. The landing page must be of optimum and rich quality and capable of engaging a large audience because this is the main reason for building ad extensions like a landing page. Other factors are also present which include ad text and keywords in an ad group, page load times, original content, ease of navigation, contact information, privacy policy, etc.

Q15. Explain the importance of the Impression share metric.

Impression share metrics are the rate of an impression of the total eligible impressions for a particular ad. These can be calculated using several major factors such as targeting settings, approval statuses, quality, etc. This data calculated can be accessed for campaigns, ad groups, product groups and for given keywords. Impression share metric is one of the most important ways to elaborate on whether the ads will contain a reach of a greater number of people if the budget or bid is increased. It is used to find out whether the ad is viable or not.

Q16. Differentiate between CPM, CPC and CPV bidding.
CPM stands for cost per thousand. CPC stands for cost per click CPV stands for cost per view.
It is the amount which is paid per thousand impressions which are received. This amount is not related to ad clicks. CPC is the amount that is related to both the advertisers and marketers. It is the amount paid to the advertisers for every click received. It is the amount paid for each unique user view of an advertisement. It is the amount advertisers pay for driving visitors to the site.
Reviewed and verified by Aakanksha Kekan
Aakanksha Kekan

A seasoned digital marketing professional with experience in planning and executing 360 degree digital strategies for organizations in the travel & hospitality, construction, education, scientific com...