PPC Interview Questions and Answers

Last updated on Feb 06, 2023
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PPC Interview Questions

PPC stands for Pay-Per-Click and it is one of the parameters to calculate an advertisement cost in various platforms. Google Adwords, Facebook, LinkedIn and Amazon, all have this type of ad settings.

In this, an advertiser is billed only for the number of clicks on the specific ad and not on impression. The advertiser is only paying for clicks, and the audience would click on the ad only if he/she is interested in the product/service. Below is a list of the most frequently asked interview questions in the PPC field. If you are going for a job position like Digital Marketer or Social Media.

Most Frequently Asked PPC Interview Questions

Here in this article, we will be listing frequently asked PPC Interview Questions and Answers with the belief that they will be helpful for you to gain higher marks. Also, to let you know that this article has been written under the guidance of industry professionals and covered all the current competencies.

Q11. How many ads should you have per ad group?
Every ad group should consist of at least 3 quality ads. This way the algorithm can be used to leverage the performance of each asset, thus, helping you in increasing ROI of a Particular Ad Group.
Q12. How do you know if conversion tracking is working?

Go to the Ad Campaign Manager. Now, under Tools, choose Conversions from the drop-down menu. Inside the conversion table, you can select the particular conversion action you want to check in the column of Conversion. Go to the Tracking Status Column referring to the action you have selected to check its status.

Q13. What are the different types of keywords?

In the PPC field, keywords are divided into 9 categories:

  • Short-tail keyword
  • Long-tail keyword
  • Short-term fresh keyword
  • Long-term evergreen keyword
  • Product defining keyword
  • Customer defining keyword
  • Geo-targeting keyword
  • LSI keyword
  • Intent targeting keywords
Q14. What is a CPM?

CPM is an older method of calculating revenue costing of an ad. It’s full form is Cost Per Mile, but it actually means cost per 1000 impressions.

Q15. Why is remarketing important?

Remarketing is important because of the following reasons:

  • Higher Engagement rate with Your Target Audience
  • Very helpful in Brand Awareness
  • Helps increase Conversions on your Website considerably
  • Attract possible customers via content sharing
Q16. What is the purpose of audience segmentation?
Q17. What is placement display advertising?
Q18. How do you optimize Google display ads?
Q19. What is considered a good ROAS?
Reviewed and verified by Aakanksha Kekan
Aakanksha Kekan

A seasoned digital marketing professional with experience in planning and executing 360 degree digital strategies for organizations in the travel & hospitality, construction, education, scientific com...