PPC Interview Questions and Answers
PPC stands for Pay-Per-Click and it is one of the parameters to calculate an advertisement cost in various platforms. Google Adwords, Facebook, LinkedIn and Amazon, all have this type of ad settings.
In this, an advertiser is billed only for the number of clicks on the specific ad and not on impression. The advertiser is only paying for clicks, and the audience would click on the ad only if he/she is interested in the product/service. Below is a list of the most frequently asked interview questions in the PPC field. If you are going for a job position like Digital Marketer or Social Media.
Most Frequently Asked PPC Interview Questions
Go to the Ad Campaign Manager. Now, under Tools, choose Conversions from the drop-down menu. Inside the conversion table, you can select the particular conversion action you want to check in the column of Conversion. Go to the Tracking Status Column referring to the action you have selected to check its status.
In the PPC field, keywords are divided into 9 categories:
- Short-tail keyword
- Long-tail keyword
- Short-term fresh keyword
- Long-term evergreen keyword
- Product defining keyword
- Customer defining keyword
- Geo-targeting keyword
- LSI keyword
- Intent targeting keywords
CPM is an older method of calculating revenue costing of an ad. It’s full form is Cost Per Mile, but it actually means cost per 1000 impressions.
Remarketing is important because of the following reasons:
- Higher Engagement rate with Your Target Audience
- Very helpful in Brand Awareness
- Helps increase Conversions on your Website considerably
- Attract possible customers via content sharing