Quality score has 3 main components:-
  • Expected CTR
  • Ad Relevance:-Keyword to ad relevance and Keyword to user search query relevance.
  • Landing page relevance.

Each of these Quality score components is given a rating like Above Average, Average, Below Average. The quality score in Google AdWords should be 7 or above. Before doing any changes in the quality score, it is important to have some clicks on the website. Keywords’ quality scores range from 1-10 where 1 is poor performance of the user and 10 is fast operating ad and landing page.

This is one of the most asked Search Engine Marketing interview questions

BY Best Interview Question ON 11 Apr 2019