What should be quality score in Google AdWords?
Quality score has 3 main components:-
- Expected CTR
- Ad Relevance:-Keyword to ad relevance and Keyword to user search query relevance.
- Landing page relevance.
Each of these Quality score components is given a rating like Above Average, Average, Below Average. The quality score in Google AdWords should be 7 or above. Before doing any changes in the quality score, it is important to have some clicks on the website. Keywords’ quality scores range from 1-10 where 1 is poor performance of the user and 10 is fast operating ad and landing page.
This is one of the most asked Search Engine Marketing interview questions