Quality score has 3 main components:-
  • Expected CTR
  • Ad Relevance:-Keyword to ad relevance and Keyword to user search query relevance.
  • Landing page relevance.

Each of these Quality score components is given a rating like Above Average, Average, Below Average. The quality score in Google AdWords should be 7 or above. Before doing any changes in the quality score, it is important to have some clicks on the website. Keywords’ quality scores range from 1-10 where 1 is poor performance of the user and 10 is fast operating ad and landing page.

This is one of the most asked Search Engine Marketing interview questions

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