What is real-time marketing? Does this form of marketing help?

Real-Time Marketing is one of a marketing strategy that's focused on up-to-date events, current trends, and customer feedback to attach consumers with the products and services they might use. The main reason to adopt Real-Time Marketing is:

Yes, it helps because nowadays the experiments in social media and various techniques are at full swing, so it is the need of the hour, as Facebook, Twitter, Instagram are getting popular among masses, companies can easily access their target audience through them.