A Google penalty is a negative impact on your website’s search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.

You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:
  • Cloaking and/or Sneaky Redirects
  • Hidden Text
  • Keyword Stuffing
  • Pure Spam
  • Spammy Structured Markup
  • Thin Content With Little or No Actual Value
  • Unnatural Inbound and/or External Links
BY Best Interview Question ON 01 Feb 2020