Google Quality Score is one of the most important parameters which defines the position of any ad in Google AdWords. It is the approximation of the quality of ads, keywords as well as landing web pages. It is a kind of rating of the quality and relevance of keywords and PPC ads. It enables marketers to ensure the viability of the ad to the user which is primarily based on the ad’s CTR (quality and landing page). Better the quality score, the more will be the probabilities of saving money and maintaining better ranking.

BY Best Interview Question ON 11 Oct 2019