The acquisition section shows a website owner from where the visitors have originated from. The origination can be from search engines, social media networks or some website referrals. Through this method, one can know which marketing methods are working the best for them. The website owner can know if the keywords are working as they expect them to if the campaigns are working as they expect them to. Also, if one knows what is working and what is not working, by this the plans can be reformed.

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