Google Analytics is one of the most widely used free website analysis platforms owned and maintained by Google which enables marketers to track several site movements and report the same. One the script of Google Analytics is integrated into the website, marketers can track the performance of the website. By performance, here means user engagement, conversions, visitor’s flow and so on.

It also helps to analyze other information about the performance of the website and also provides tips and tricks which help in making decisions to improve traffic on-site and the overall revenue of the site. There are several other operations that Google Analytics perform such as reporting suspicious issues, geographical locations of visitors, etc.

BY Best Interview Question ON 13 Oct 2019