Conversions are one of the most common terms used by Google Analysts during work. A conversion is an event that takes place when the Google Analytics goals, which are already defined, are accomplished which results in the generation of revenues to the business.

In other words, it can be understood as when a user of a website takes any certain action on the website, for example, filling the form, registering, signing up, purchasing a product, reviewing, etc, conversion occurs. Conversions can be tracked with the help of goals in Google Analytics. Several goals are aimed during the screening of the website and whichever goal is accomplished, it leads to conversion.

BY Best Interview Question ON 13 Oct 2019